60 minutes with your experts. Weeks of content for marketing and sales.
We capture the knowledge already inside your company and turn it into thought leadership, LinkedIn content, outbound assets and sales follow-up — faster with AI, controlled by senior editors.
7+ years in complex B2B · 150+ projects · 20-person team
Built for complex products, long sales cycles and expert-led sales.
Expert input
- Founder
- Product
- Sales
- Customer
Content engine
- Research
- Interview
- Create
- Adapt
Output
- Articles
- Reports
- Sales assets
- Event follow-up
By the numbers
A team that has been doing complex B2B for years.
- 7+years
- working with complex B2B products
- 150+projects
- across industry, tech and services
- 20people
- in strategy, content and distribution
- 60minutes
- of expert interview per content cycle
Companies we have worked with
Selected clients. Project details available on request.
One system
Your experts already have the content. It just isn’t packaged yet.
Your strongest ideas already exist inside:
- sales calls
- product demos
- founder conversations
- technical teams
- customer questions
- internal documents
We turn that raw expertise into an ongoing content system.
- Expert knowledge
- Content
- Distribution
- Sales use
No blank-page problem. No generic AI posts. No disconnected content calendar.
The engine
One monthly system. Four connected layers.
Expert Capture
We extract the ideas that are difficult to get from Google or ChatGPT.
- Founder interviews
- SME interviews
- Sales insights
- Customer questions
Content Production
We turn the source material into useful buyer-facing content.
- Founder LinkedIn
- Company LinkedIn
- Expert articles
- Case-style stories
- Market insights
- Technical explainers
Repurposing
One strong idea becomes multiple useful assets.
- Post
- Article
- Sales snippet
- Event follow-up
Distribution
We put the content into the moments where it can help a deal.
- Outbound
- ABM
- Events
- Sales follow-up
Example content flow
One expert interview can power weeks of useful content.
Source
60-minute expert interview
- 4LinkedIn posts
- 1Expert article
- 1Sales follow-up sequence
- 1Market insight
- 3Outbound hooks
- 5Sales snippets
Illustrative example of how the system works, not a fixed monthly package.
Distribution
Published where your buyers already are.
- LinkedInFounder and company presence
- TelegramIndustry and niche communities
- YouTubeExpert interviews and explainers
- XShort expert commentary
- InstagramTeam, events and production
- EmailOutbound and follow-up sequences
We only activate a channel when it has a clear role in your sales process.
When this works best
Built for the moments when trust matters before the sale.
You sell something difficult to explain
Your buyers need context before they understand why your product matters.
Your experts know more than your marketing shows
The strongest knowledge stays inside calls, meetings and technical teams.
You run outbound or ABM
Prospects need reasons to trust you before and after the first message.
You rely on events and long follow-ups
A conversation at a booth should not disappear after the event ends.
If your sales process depends on expertise, your content should too.
How it works
From expert knowledge to market-ready content.
- 01
Capture
We interview the right people.
- 02
Structure
We turn ideas, proof and customer questions into a usable knowledge base.
- 03
Create
We produce the content and adapt it by format.
- 04
Activate
We publish it and turn it into assets sales can reuse.
Start with 90 days
Build the engine before you scale it.
Build the foundation
- Product understanding
- Buyer questions
- Expert interviews
- Content themes
- Voice and positioning
Run the engine
- Create
- Publish
- Repurpose
- Distribute
Improve the system
- See what gets used
- See what buyers respond to
- Remove weak formats
- Scale what works
After 90 days, continue, expand or bring parts of the system in-house.
AI-native delivery
AI for scale. Humans for judgment.
AI accelerates production
- Research
- Drafting
- Repurposing
- Format adaptation
- QA checks
Senior people own judgment
- Strategy
- Expert interviews
- Point of view
- Claims
- Editorial control
- Final approval
More output per expert hour. Less generic content.
Team
The people behind the engine.
/01LinkedIn
Eugene Levushkin
- Co-founder KLEVRS
- Co-founder SMMEKALKA
- Co-founder C-Growth
- Co-founder MeetFor
“Marketing is growth infrastructure, not a service on request. We build it so the founder sees revenue, not reports.”
“Strong brands are born at the intersection of meaning and discipline. Without the second, the first stays a post in the feed.”
/03
Sergey Kobe
- Co-founder KLEVRS
- Co-founder MeetFor
- Co-founder MartechBox
“In B2B the winner is not the loudest, but the most precise. AI helps you stay precise across thousands of contacts at once.”
“A team is the operating system of the holding. A good OS is invisible while everything runs faster than the competition.”
Built for expert-led B2B.
- Industrial
- B2B SaaS
- Deep Tech
- Fintech
- Infrastructure
- Professional Services
- Complex Platforms
- Regulated Products
The common factor is simple: your product takes expertise to understand and trust.
Why this is different
Not another content subscription.
Not content volume
We start with expertise and buyer questions, not a monthly post quota.
Not generic AI production
AI supports the system, but humans control the thinking, evidence and voice.
Not content disconnected from sales
Every major asset should have a job in the buyer journey, outbound, events or active sales conversations.
The goal is not more posts. The goal is more useful content.
Comparison
How this compares to the usual options.
| Capability | In-house marketer | Freelance writers | Generic AI content | SMMEKALKA engine |
|---|---|---|---|---|
| Expert knowledge captured | Sometimes | Rarely | Rarely | Included |
| Understands complex products | Included | Sometimes | Rarely | Included |
| Consistent monthly output | Sometimes | Sometimes | Included | Included |
| Repurposed across formats | Rarely | Rarely | Sometimes | Included |
| Assets sales can reuse | Sometimes | Rarely | Rarely | Included |
| Fact-checked by humans | Included | Sometimes | Rarely | Included |
- Included
- Sometimes
- Rarely
Based on how these setups usually work in expert-led B2B teams.
Product scope
What can be inside your content engine
- Founder LinkedIn
- Company LinkedIn
- Expert interviews
- Thought leadership
- Articles
- Reports
- Customer stories
- Sales enablement
- Outbound content
- Event content
- ABM assets
- Market insights
The final mix depends on your sales process and audience. We do not activate channels without a clear role.
Build your content engine
Your experts already know what your buyers need to hear.
We turn that knowledge into a repeatable content system your marketing and sales teams can actually use.
30-minute working session. We’ll map your product, expert inputs and the sales moments content should support.